Our Team

  • Matt Haron

    Owner

    I have always had an interest in simplifying and re-engineering products to perform better and more efficiently; my first product was at age 17. In October 2023, I realized the need for a simplified conceal carry plate carrier and have been working on perfecting this system for a year now. Thanks to the team of First Responders and Veterans at Fortified Apparel, encouragement from friends and family, we have now brought an amazing affordable product to You.

  • Ralph Elmore

    Social Media Manager/Sales

    With 15 years of experience as a Paramedic, I have dedicated my career to providing critical care and emergency medicine in high-stakes situations. Alongside my professional work, I pursue my passion for bow hunting and competitive shooting. I also train Jiu-Jistu, which strengthens my physical and mental discipline. In addition to my professional and personal interest, I serve in church security, feeling called to contribute to community safety.

  • Dane Gordon

    Website Manager/Design

    I’m a proud veteran who served six years in the Army, including a tour in Iraq. After my military service, I spent several years focused on finding purpose and meaning in my life. It was during this journey that I met my wife, who recognized my potential and encouraged me to explore the world of coding. With her support, I dove into this new passion, leading to the launch of my own company, Danetown Digital, in August 2024, where I specialize in building engaging websites that help businesses thrive online. When I first connected with Matt, I was inspired by his vision for Fortified Apparel and the mission behind it, and I truly believe in providing quality protection and support for our customers. I’m excited to contribute my skills and dedication to this innovative brand.